PRODUCT MANAGEMENT ESSENTIALS

LEAD. INFLUENCE. GET RESULTS.

Product Managers are the hub of ideation, creation, and execution of your product. SNP’s PM Program is dedicated to individual growth and leadership skills. From one scenario to another, the roles and responsibilities of the PM range from that of honorary CEO to temporary Maintenance Manager. For a seasoned PM, the daily responsibility of ‘herding cats’ is raised to an art form. This program offers PMs a point of view, attitude, and practical skills that can be implemented immediately, including creating a Product Development Ops plan, wrangling disparate team meetings, and perfecting the art of influencing without power.

Broadcast

BENEFITS :

CURRICULUM

PRODUCT OPERATIONS

Participants learn how to organize an ecosystem that creates transformational products. From creating a functioning dashboard (mission control) to mapping out the why, what, how, who and when, product managers will log off with a usable, custom dashboard.

GETTING ALIGNMENT

As the hub, a Product Manager must fully understand their stakeholders, whether finance, engineering, design, sales, or the end-user. This session takes a journalistic approach to gathering information with a focus on interviewing with curiosity.

INFLUENCING WITHOUT POWER

Long-term success in influencing is attributed to the ability to create alignment. Learn how to understand those you hope to influence, craft relevant messages, and ultimately find alignment and action.

CREATING COMPELLING STORIES

Stories are significantly more memorable than data and facts alone. Grab attention and ensure retention in a compelling, memorable, and linear way. This audience-focused approach can be used within any conversation, presentation, or meeting situation.

DELIVERING WITH CONFIDENCE AND PRESENCE

Learn core communication skills: how to quickly target a message, deliver with credibility and confidence, and handle Q&A from your leaders, peers, and team members.

FACILITATING MEETINGS THAT DRIVE BUSINESS

Discover how to kick off an inclusive meeting, listen, and encourage conversation all while creating a connection and driving action.

OFFERING DIFFICULT FEEDBACK

When delivered well, feedback allows individuals to pivot, improve, and meet the demands of an agile environment. Participants will learn and practice the frameworks that turn feedback into a results-driving conversation.

WHY US?

SNP specializes in serving high performing leaders and teams. For 30 years, we’ve worked behind the scenes with Google, Facebook, Airbnb, SAP, Salesforce, Spotify, and others. We customize everything we do and proudly work with challenging leaders and the most skeptical teams. Our roots in Silicon Valley defines our approach and value. Despite all this, we still love what we do.

Learn More

By clicking on "Submit", you agree to the SNP Privacy Policy and communication from SNP Communications through the contact information listed.

"WORKING WITH SNP WAS ENERGIZING BECAUSE THEY SHARE OUR VALUES IN WHAT WE LOOK FOR AND STRIVE FOR IN PRODUCT LEADERSHIP. SNP WAS COMMITTED TO MAKING THE APM PROGRAM A WORLD-CLASS TRAINING GROUND THAT NURTURES ARTICULATE, MATURE, AND THOUGHTFUL LEADERSHIP."

Diana Ly, former APM Program Manager and PM Staffing Lead at Google

CHECK OUT SOME OF OUR OTHER OFFERINGS

START LEARNING TODAY

Check out some of our original content advice and inspiration. For more content like this, sign up for our newsletter, OH SN*P!

GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

By clicking on "Submit", you agree to the SNP Privacy Policy and communication from SNP Communications through the contact information listed.

Trainings

By clicking on “Submit”, you agree to the SNP Privacy Policy and communication from SNP Communications through the contact information listed.