PRODUCT MANAGEMENT ESSENTIALS

LEAD. INFLUENCE. GET RESULTS.

Product Managers are the hub of ideation, creation, and execution of your product. SNP’s PM Program is dedicated to individual growth and leadership skills. From one scenario to another, the roles and responsibilities of the PM range from that of honorary CEO to temporary Maintenance Manager. For a seasoned PM, the daily responsibility of ‘herding cats’ is raised to an art form. This program offers PMs a point of view, attitude, and practical skills that can be implemented immediately, including creating a Product Development Ops plan, wrangling disparate team meetings, and perfecting the art of influencing without power.

BENEFITS :

CURRICULUM

PRODUCT OPERATIONS

Participants learn how to organize an ecosystem that creates transformational products. From creating a functioning dashboard (mission control) to mapping out the why, what, how, who and when, product managers will log off with a usable, custom dashboard.

HERDING CATS

As the hub, a Product Manager must fully understand their stakeholders, whether finance, engineering, design, sales, or the end-user. This session takes a journalistic approach to gathering information with a focus on interviewing with curiosity.

INFLUENCING WITHOUT POWER

Long-term success in influencing is attributed to the ability to create alignment. Learn how to understand those you hope to influence, craft relevant messages, and ultimately find alignment and action.

CREATING COMPELLING STORIES

Stories are significantly more memorable than data and facts alone. Grab attention and ensure retention in a compelling, memorable, and linear way. This audience-focused approach can be used within any conversation, presentation, or meeting situation.

DELIVERING WITH CONFIDENCE AND PRESENCE

Learn core communication skills: how to quickly target a message, deliver with credibility and confidence, and handle Q&A from your leaders, peers, and team members.

FACILITATING MEETINGS THAT DRIVE BUSINESS

Discover how to kick off an inclusive meeting, listen, and encourage conversation all while creating a connection and driving action.

OFFERING DIFFICULT FEEDBACK

When delivered well, feedback allows individuals to pivot, improve, and meet the demands of an agile environment. Participants will learn and practice the frameworks that turn feedback into a results-driving conversation.

WHY US?

SNP specializes in serving high performing leaders and teams. For 30 years, we’ve worked behind the scenes with Google, Facebook, Airbnb, SAP, Salesforce, Spotify, and others. We customize everything we do and proudly work with challenging leaders and the most skeptical teams. Our roots in Silicon Valley defines our approach and value. Despite all this, we still love what we do.

"WORKING WITH SNP WAS ENERGIZING BECAUSE THEY SHARE OUR VALUES IN WHAT WE LOOK FOR AND STRIVE FOR IN PRODUCT LEADERSHIP. SNP WAS COMMITTED TO MAKING THE APM PROGRAM A WORLD-CLASS TRAINING GROUND THAT NURTURES ARTICULATE, MATURE, AND THOUGHTFUL LEADERSHIP."

Diana Ly, former APM Program Manager and PM Staffing Lead at Google

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