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Sales Enablement

Are your reps closing
at the rate they should be?

Most sales enablement challenges don’t announce themselves. They show up as inconsistent pitches, reps who struggle when conversations get hard, and insights that stay with your top performers rather than reaching the whole team. SNP helps you find the gap — and close it, with workshops, coaching, and AI-powered practice.

— 6 questions  ·  free  ·  instant results

Trusted by Sales Teams At

Years working with sales organizations
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The patterns we see most often

If any of these sound familiar, you’re in the right place.

SNP has spent 30 years working with sales organizations across enterprise technology, professional services, and fast-growing mid-market teams. These challenges show up regardless of company size or industry.

01

Every rep tells a different story.

Five reps. Five pitches. No consistent version of the value — and deal outcomes that reflect it.

02

High-stakes conversations don't go the way they should.

Reps know the product. They know the pitch. But under real pressure, in front of the wrong stakeholder, something breaks down.

03

What top performers know stays with them.

Your best rep closes consistently. But what they do in a conversation hasn't been captured — and when they leave, it leaves with them.

04

Reps get better through trial and error. On live deals.

There's no structured way to practice before the real conversation. So the customer becomes the rehearsal — and that's a costly way to build skills.

05

Deals stalling at the same stage, every time.

The pattern is visible in the CRM. The root cause is a communication problem nobody has named yet.

How SNP works with sales teams

Five ways we close the gap.

From workshops and coaching to AI-powered practice. Click any to see what it produces — not just what it is.

01

Build skills that hold under pressure.

Training 01
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Practical workshops built around your team's most important customer conversations. Not product knowledge — the actual communication skills that determine whether a conversation moves forward or stalls.

What changes

  • Reps articulate value clearly instead of leading with features
  • Objection handling becomes a skill, not a personality trait
  • Customer conversations move forward more consistently

Includes

Consultative Selling Advanced Selling Skills Presentation Skills Powerful Conversations Influence Without Power Objection Handling
02

Make your best people even better.

1:1 Coaching 02
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The conversations that stall most often aren't skill problems. They're preparation problems.

Targeted coaching for the specific conversations that matter most. High-stakes deals, executive presence, communication under pressure, and career development for senior reps and leaders who are ready for the next level.

What changes

  • Senior reps unlock what's been limiting them in and out of the room
  • High performers feel invested in, which is why they stay
  • Leaders communicate with more authority and influence

Includes

High-Stakes Conversations Executive Presence Deal Strategy Communication Under Pressure Career Development
03

Practice the conversations that win deals — before they happen.

AI Conversation Lab 03
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Reps who rehearse before the real conversation perform better in it. Every time.

AI-powered roleplay where reps practice pitches, objection handling, and realistic customer conversations in a safe, self-paced environment. SNP customizes the skills pathway around your team's most important conversations.

What changes

  • Reps stop learning on live deals at the customer's expense
  • Confidence in high-stakes conversations builds through repetition, not experience alone
  • Scalable coaching across the team without manager bandwidth constraints

Includes

AI-Powered Roleplay Pitch Practice Objection Handling Customizable Personas Video Practice & Playback Scalable Coaching
04

Turn what your best reps know into what everyone knows.

Sales Success Spotlight 04
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The insights your top performers carry shouldn't leave when they do.

Internal podcasts, win stories, and spotlight communications that capture how top performers win deals and scale those insights across the organization.

What changes

  • Winning approaches get captured before they walk out the door
  • The whole team learns from your best reps, not just their direct reports
  • A culture of sharing replaces a culture of hoarding

Includes

Internal Podcasts Win Stories Spotlight Communications Deal Debrief Programs
05

Lock in the story before you train it.

Core Pitch 05
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One story. Every rep. Every conversation. No exceptions.

Clarify and standardize how your sales team explains your company, product, and value proposition — so reps tell a more consistent, compelling story in every customer conversation.

What changes

  • The pitch isn't tribal knowledge — new reps learn it in days, not months
  • Every rep tells the same compelling story, regardless of tenure
  • Training lands because there's a clear foundation to train on

Includes

Core Pitch Development Storytelling Frameworks Message Architecture Value Proposition Clarity

Most engagements combine two or more · The assessment tells you where to start

What clients say

“SNP has been our training and coaching partner for years. We consider them one of us and they are always my go-to partner for everything.”

Channa Mestas

Former Director, Partner Enablement · Equinix

Start Here

Find the gap.
Then close it.

The free assessment takes 2 minutes. It scores your program across six dimensions and gives you an honest read on where to focus — and what SNP can do about it.

step 01

Take the free assessment 
6 honest questions. No email required to start.

step 02

Get your readiness score 
Instant results — score, dimension breakdown, personalized insights.

step 03

See where SNP can help 
Results map to SNP services. Book a call or explore on your own.

— free · instant results · no email required to start

Questions

Frequently asked.

Is this assessment really free?

Yes — no credit card, no account, no catch. You can skip the email gate and still see your full results. We built it because the most useful thing SNP can do for someone who doesn’t know us yet is give them something genuinely valuable before asking for anything.

All four. SNP covers training, 1:1 coaching, creative studio work, and communications design. Most engagements combine two or more. The assessment helps identify the right starting point — and a discovery call helps figure out the right combination for your situation.

Those are software platforms. SNP is a people-led communications company. We don’t track calls or manage your CRM — we build the story your reps tell, sharpen how they tell it, and create the content they use in the room. Think of us as the partner who makes the tools you already have work better.

It depends on where the gap is. Some start with a core pitch workshop and new sales collateral. Others start with a structured training program or 1:1 coaching for senior reps. The discovery call is where we figure out the right starting point — not a pitch, just a working conversation that runs about 20 minutes.

Both. SNP has a long history with enterprise technology and professional services companies, and some of our most interesting work is with fast-growing mid-market teams — typically 200–1,000 employees — where the enablement infrastructure is being built and decisions move faster.

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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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