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Great founders challenge and redefine the status quo, counteracting stagnation and ultimately driving impact. They’re driven by a deep sense of responsibility. They inspire, innovate, and navigate uncertainty. They’re relentless.
Through 30 years of experience working with founders, we’ve seen how they can navigate uncertainty, adapt to changing markets, and inspire their teams. Now, in times like these, we need leaders who think like founders.
So we did some research. We interviewed founders globally in addition to our normal work with founders and their teams. We asked pointed questions. Heard their stories. Understood their motivations. Uncovered lessons learned. We’ve studied what others have learned. We’ve landed on six mindsets that are transferable to all leaders.
Think Like a Founder is a series of conversations with leaders, thinkers, inventors, revolutionaries, problem-solvers, and smart, nice people. Hosted by Maureen Taylor, co-founder of SNP Communications, Think Like A Founder dives deeper into a founder’s mindset and mentality — what makes them tick? The curiosity. The relentlessness. The crazy. The sacrifice. The loneliness. Host, Maureen Taylor (or Mo, as most know her) co-founded SNP Communications more than 25 years ago in Silicon Valley. Since then, she and her co-founder Renn Vara have served behind the scenes, supporting the world’s top companies to grow and mature through the art of authentic communication. Mo looks at what it means to think like a founder. Why? Because she believes great leaders change the world.
Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.
Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).
Enter SNP.
We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.
