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COACHING

Coaching is a time-efficient, cost-effective way to invest in yourself or in your top performers.

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SNP Coaching

SNP coaching is designed for professionals who want to perform at a higher level. This isn’t abstract development. It’s focused, situational coaching that digs into real decisions, real conversations, and real constraints—using practical leadership communication skills and frameworks to show up with clarity, confidence, and impact.

THE BASICS

How Coaching Works

A highly selective bench of experienced leaders, educators, and advisors who bring deep expertise in leadership communication, strategy, and career development.

Yes. Whether you’re in the c-suite or earlier in your career, coaching can sharpen how you communicate, think through complex situations, and lead in high-stakes moments. The greatest impact comes when you’re open, curious, and willing to actively engage in the coaching process.

We set up a 20-min intake call to get a sense for your voice and goals. Then we thoughtfully consider our roster of coaches to find the best fit.   

Immediate problem solving, communication skills practice, frameworks, career planning and advancement, or just a sounding board—to name a few.

COACHING AT SCALE

Built to scale with your organization

SNP coaching is built to scale with your company. While every session remains individualized, we have the infrastructure necessary to implement large-scale coaching programs in order to maximize impact.

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GOOGLE APM PROGRAM

The Google APM Program: a day in the life of the tech giant’s future leaders

“Working with SNP was energizing because they share our values in product leadership. SNP was committed to making the APM program a world-class training ground that nurtures articulate, mature, and thoughtful leadership.”

Diana Ly, former APM Program Manager
PM Staffing Lead at Google

You’ve just joined Google. You’ve proven you’re smart, capable, and ambitious enough to be a part of one of the most innovative companies in history. Now what?
The work ahead of you isn’t just technical.
You need to understand how to exercise influence even where you don’t have authority.You have to be able to calmly navigate ambiguity when the unexpected happens (because it will).
And you’ll need to figure out how to align engineers, designers, stakeholders, senior leaders, and dozens of other teams and individuals who might have different priorities and objectives.
So you’re assigned an SNP coach.
Through Google’s Associate Product Manager (APM) program, you’ll partner with SNP to develop the communication and leadership skills that make product work possible.

Suddenly, growth becomes intentional.
SNP co-developed the APM program alongside Google over 20 years ago and it’s been running strong ever since.

NEXT STEP

Interested in coaching for yourself or your team?

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SNP Monthly

Because the way we communicate is changing. Our writers bring you sharp, practical insights from the frontlines of leadership communication—curated and delivered once a month.

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Clarity starts here

Coaching, training, and creative that gives leaders and teams the tools to communicate with impact.

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Hyatt’s LEAD By Example:

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After you submit, we’ll email you within one business day with a couple time options.

No spam. No pressure. If it’s not a fit, we’ll say so.

GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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