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SHIFT THE STORY: A CONVERSATION WITH KATHLEEN WALLACE
Kathleen Wallace is a storyteller. She seeks out, listens for, and creates
October 17, 2025
Leadership is communication. It’s about the words you say, how you say them, and how they’re heard. It’s about reaching your audience, inspiring them, and motivating them to action. And it’s about taking the spotlight off yourself and listening. It’s a lot. We know. We can help. We’re SNP.
We want to make your life easier. Because we’re nice. So we’ve collected some tried-and-true resources where you can find answers to life’s biggest (communications-related) questions.
Kathleen Wallace is a storyteller. She seeks out, listens for, and creates
5 steps to create conference content We’ve all experienced lackluster speakers—fidgety, monotone,
Celestine Schnugg, founder of Boom Capital, has spent her career at the
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Bing Chen is a co-founder of Gold House and one of the
You’re six months into 2025 (congrats!), but let’s pause for a second
Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.
Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).
Enter SNP.
We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.
