Leadership is
Communication

Leadership is communication. It’s about the words you say, how you say them, and how they’re heard. It’s about reaching your audience, inspiring them, and motivating them to action. And it’s about taking the spotlight off yourself and listening. It’s a lot. We know. We can help. We’re SNP.

HOW WE HELP

With expert coaching, content direction, and tailored creative work, there are plenty of ways we can help you expand your team, perfect your image, and reach a new audience.

TRAINING

We take high performing teams and leaders to the next level with diverse workshops that are practical, not theoretical. LEARN MORE

1:1 COACHING

We’re not therapists. We’re hands on with a point of view. A point of view rooted in 30 years of experience working with global leaders. LEARN MORE

BROADCAST

Just like a newsroom, content is queen. We leverage a journalistic and broadcast approach to corporate communications. LEARN MORE

CREATIVE

We deliver experiences. Think engaging videos, innovative podcasts, and striking graphics. LEARN MORE

THE LATEST WITH SNP

We’re always doing something new, something bold, or something interesting. Be sure to check out our latest virtual offerings, creative projects, events, and original content.
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SNP RESOURCES

We want to make your life easier. Because we’re nice. So we’ve collected some tried-and-true resources where you can find answers to life’s biggest (communications-related) questions. 

Effective Communication

SNP Monthly — Redefining Responsibility

A few newsletters ago, we wrote about Shadow AI — tools adopted quietly because the pressure to deliver outpaced formal guidance. The central issue was visibility: what leaders couldn’t see, they couldn’t trust.

Then we talked about productivity and this feeling of hesitation that sometimes plagues larger organizations. The issue there wasn’t capability, but accountability.

Now the conversation is shifting again. AI is no longer informal, optional, or hidden. In fact, in some organizations, it’s becoming required. As AI has evolved there’s been a constant burning question about what its impact is going to be. Is it taking all the jobs? Some of the jobs? Is it overblown? Or is it underestimated? But maybe these aren’t the right questions at all. Maybe the real risk isn’t AI itself, but rather it’s failing to define what uniquely human roles look like going forward. 

Read More »
February 25, 2026
OH SN*P



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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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Trainings

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