Blog
From the Inside, Out: A Conversation with Aideen Lowe
After years of working inside some of the most recognizable names in
June 11, 2025
We want to make your life easier. Because we’re nice. So we’ve collected some tried-and-true resources where you can find answers to life’s biggest (communications-related) questions.
After years of working inside some of the most recognizable names in
When you hear the word networking, what comes to mind? Business cards?
Within a company structure, leadership usually has a functional responsibility. Marketing. Finance.
Leadership is communicating with clarity, confidence, and a commitment to the audience.
Before she was a coach, Taryn Reed worked with high-performing sales enablement
Real listening. Not listening to react, relate, respond, or fix: real listening.
Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.
Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).
Enter SNP.
We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.
