Broadcast

Communications Architecture

Increase visibility of communications at the executive and company-wide level, with a communication architecture that’s centered on the following core elements:

• Audience
• Content
• Media
• Frequency
• Feedback

Editorial Calendar

An Editorial Calendar tracks communications by cadence, audience, media, content, and feedback, ensuring you can review past, present, and forthcoming communications. SNP will help design and populate your Editorial Calendar based on your Audience Analysis.

Scripting

It takes time and tremendous brainpower to crystallize a clear and inspiring message. We’ll identify what your audience cares about and help you solidify your core message. We’ll then outline, collaborate and write your script for any event or project. If you need visuals to support your script, we’ll introduce you to our Creative team.

Speech Writing

Using a journalistic approach to content development, we’ll help you identify your message and target it to what’s most important to your audience. We’ll find your authentic voice and convey your message in a way that serves you as a thought leader and stays true to your values and culture.

Core Pitch

GET YOUR STORY STRAIGHT
If you had to describe your value proposition to an investor or customer in a few words, what would you say?
An SNP Core Pitch helps you crystallize your vision and create a presentation that distills the fundamental story behind your company, product, or team.

Panel Discussions

We’ll identify what your audience cares about and use a journalistic approach to interview your SME guests to create a consistent message, getting to the heart of the content quickly. Using broadcast best practices, we’ll write your script, with moderator opens, closes and transitions. If you need event support to produce and drive the panel, we can help. If you need visuals – slides or video, we’ll introduce you to our Creative team.

Podcasts

Capture your audience’s attention through a medium that ensures nothing gets lost in the static. Share insights from customers, top performers, or industry analysts. We help with project management, content development, and audio production.

Vidcasts

A Vidcast is a 90–120 second video message that lets you communicate hot, tactical and strategic news in real time. Like a news blurb, a Vidcast gets your key messages out quickly, aligning your whole team and moving them to action. SNP coaches you through the recording process to ensure your message is clear and that you look and sound energized. We then edit the recording and send it backed polished and ready for distribution.

Editorial Board

An Editorial Board consists of 5-7 individuals who are accountable to share feedback and questions from their peers, ensuring your content is relevant for audience. Covers areas such as guests, topics, cadence. SNP will help identify key individuals, and facilitate monthly discussions to inform your comms strategy.

Audience Analysis

An SNP Audience Analysis is a customized, anecdotal survey process that evaluates your communication strategies. We go beyond a simple check-box survey—we speak directly to audience members to find out what’s working and what’s not. Using a journalistic approach, we assess the effectiveness of speakers, content, format and frequency. The output is a detailed report with recommendations for next steps. An audience analysis is the first step in creating a Communication Architecture.

Conferences

We help make conferences more effective whatever your environment –  in-person, hybrid, or virtual. As audience advocates, we concentrate on creating relevant, educational, and personal experiences that keep people connected, engaged, and focused. We’re with you every step of the way from project management to audience analysis, content development, speaker support, and graphic design.

Live Web Events

Research shows that audiences drop off by 60% or more within the first fifteen minutes of a typical webcast. SNP’s WebEvents keep 90% of an average audience online and participating through the entire program. SNP manages every aspect of the event and produces the program, saving you valuable time and energy.

All-Hands Meetings

SNP’s All Hand meetings eliminate the monotony by turning monologues into conversations. We help deliver a unified message through a variety of voices and perspectives. We mix in interviews, audience feedback, and live Q&A. The interactive format gets your most important messages across without turning your audience off.

Video

Video is one of the most effective ways to keep an audience moving with you. Whether it’s a pitch, a product demo, executive briefing or documentary feature, video content captures the viewer’s attention. SNP can manage every aspect of production, from creative concept and scripting to directing on-screen talent and editing. We specialize in on-location production and creative direction. With a full in-house post-production studio, we’re able to use a single, integrated team to take your projects from concept to final cut.

Live Talk Radio

TalkRadio is an audio program that features interviews with company leaders, sales people, product managers, customers and partners. Capture your audience’s attention and keep teams up to speed on critical information like competitive strategies, big wins, customer perspectives and new product updates. Hosted by a senior executive, it engages your listeners with timely topics and best practices, giving them the information they need to act.

Headliners

A headliner is a 90–120 second audio message that lets you communicate tactical and strategic news in real time, aligning your whole team and moving them to action. You can record from anywhere. SNP coaches you through the recording process to ensure your message is clear and you sound great. Then, we edit the recording and get it back to you within hours.