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For ideas, observations, and perspectives from the SNP team.

The business world is constantly changing—from how we lead and communicate to the technology we use. This is where we make sense of it all.

The AI-Sponsored Midlife Crisis
Effective Communication, Leadership

The AI-Sponsored Midlife Crisis

From intelligence as status to communication as service. A conversation with Joe Mullen, CEO of SNP Communications Is the Subject…

SNP Monthly — Culture Is Strategy
Effective Communication, Leadership, SNP Monthly

SNP Monthly — Culture Is Strategy

SNP Monthly is our once-a-month perspective on the evolving landscape of leadership communication. This issue explores a new tension emerging…

SNP Monthly — Redefining Responsibility
Effective Communication, Leadership, SNP Monthly

SNP Monthly — Redefining Responsibility

SNP Monthly is our once-a-month perspective on the evolving landscape of leadership communication. This issue explores a new tension emerging…

SNP Monthly, Jan 2026: Resolutions
Effective Communication, Leadership

SNP Monthly, Jan 2026: Resolutions

Fresh slates and clean starts and all the usual clichés aside, we felt it was in fact time for a…

SNP Presents: The Culture Gap
Effective Communication, Leadership

SNP Presents: The Culture Gap

Thanksgiving’s behind us. The holidays and the New Year are straight ahead… It got us thinking about togetherness—and how different…

How to create conference content
Effective Communication, SNP Practical Advice

How to create conference content

5 steps to create conference content We’ve all experienced lackluster speakers—fidgety, monotone, reading from the screen, relying on their overly…

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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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