Real influence is not dependent on title. It’s a leadership skill. At any level in an organization, influencers can impact direction and outcomes. Real influence is earned through understanding the other side’s point of view and communicating accordingly. This session teaches key skills for influencing effectively, whether it’s inside an organization or outside of it.


  • Understand the other party’s perspective
  • Build your message
  • Set context and surface objections
  • Establish framework for persuasive conversations


Clarifying desired outcomes and the other party’s position.
Tailored Messaging
Creating thoughtful, targeted messaging.
Understanding Others
Listening well and being fully engaged.
Handling Objections
Learning to modify position to address the other person’s concerns.
Persuasion Tools
Using tactics to get a win-win buy-in for a solution.


This SNP Public Workshop is a 2 hour virtual workshop. We create a highly engaging, interactive session where participants ask questions, practice skills, and role-play scenarios. Participants are encouraged to use real-life examples to make their presentation practice as practical as possible.

We offer a chance to collaborate with other participants to network, make connections, and share ideas and insights. Every class draws upon the collective intelligence of the group while still giving participants the individual attention they deserve.

So come ready for a day of fun, innovation, and practical work – we’ll provide the coffee and snacks, all you need to do is bring your energy and experience.

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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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