Podcast with Noor Siddiqui, Founder and CEO of Orchid

On Season 4 Episode 4 of the Think Like A Founder podcast, Maureen Taylor speaks with Noor Siddiqui.

Noor Siddiqui is the Founder and CEO of Orchid. Orchid helps couples have healthy babies through genetic testing. Their goal is to take away some of the scary unknowns of having a child. 

Before founding Orchid, Noor founded Remedy, a digital health company that helped doctors get instant answers from specialists. She received an M.S/B.S in Computer Science from Stanford, taught a class there on Reproductive Technology, and did AI and genomics research with Anshul Kundaje and Sebastian Thrun.

Podcast with Noor Siddiqui

The best advice is anything that’s implemented. Talk is cheap and it’s much harder to actually do something. If you’re thinking about what to do, stop thinking, and start doing something. 

– Noor Siddiqui


On this episode of the Think Like a Founder podcast, SNP’s Co-Founder & CEO, Maureen Taylor gets Noor Siddiqui’s thoughts on…

  1. Parental autonomy
  2. Radical candor paired with radical kindness
  3. Getting people to talk off script

Learn more about Orchid on their website.

Think Like A Founder is produced by SNP Communications in San Francisco, California. Visit the Think Like A Founder website to learn more about the podcast and curriculum or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Mike Sullivan

Sound Design: Marc Ream 

Content and Scripting: Jaselin Drown

Production Coordinator: Natasha Thomas

Thanks also to Róisín Hunt, Selena Persiani-Shell, Jordan Bailey, Matt Johnson, Eli Shell, John Hughes, and Renn Vara.


Like this article?

Share on Linkedin
Share on Facebook
Share on Twitter
Share on Pinterest

GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

By clicking on "Submit", you agree to the SNP Privacy Policy and communication from SNP Communications through the contact information listed.


By clicking on “Submit”, you agree to the SNP Privacy Policy and communication from SNP Communications through the contact information listed.