Podcast with Nora Herting, Founding CEO of ImageThink

On Season 3 Episode 9 of the Think Like A Founder podcast, Maureen Taylor interviews Nora Herting.

Nora Herting is the Founding CEO of ImageThink. ImageThink is a visual strategy firm helping companies innovate through graphics and the principles of design thinking. They use a unique method based on visual theory that stimulates creativity, collaboration, and problem-solving to drive organizational transformations. 

Before founding ImageThink, Nora worked on a collection of 281 portraits titled Face of Brooklyn and an exhibition called Spirit, featuring photographs of cheerleaders. Since then she’s co-authored the best-selling book, Draw Your Big Idea, and created several more photographic bodies of work.

Podcast with Nora Herting

If you’re not scared by what you’re making, then you’re not really pushing into something interesting. So the fear is a sign that you should keep going. – Nora Herting

On this episode of Think Like a Founder, SNP’s Co-Founder & CEO, Maureen Taylor gets Nora’s thoughts on…

  1. Cave paintings
  2. Looking while leaping
  3. The art of problem-solving.

Check out more from Nora on her photographic portfolio website. Or head over to ImageThink’s website.

Think Like A Founder is produced by SNP Communications in San Francisco, California. Visit the Think Like A Founder website to learn more about the podcast and curriculum or connect with Maureen Taylor on LinkedIn to continue the conversation there. 

Series Producer: Róisín Hunt

Sound Design: Marc Ream 

Content and Scripting: Mike Sullivan and Jaselin Drown

Production Coordinator: Natasha Thomas

Thanks also to Selena Persiani-Shell, Jordan Bailey, Matt Johnson, Eli Shell, John Hughes, and Renn Vara.

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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

Hyatt Glasswing Overview

SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

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Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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