Podcast with Robert Brunner, Founder of Ammunition Group

On Season 3 Episode 7 of the Think Like A Founder podcast, Maureen Taylor interviews Robert Brunner.

Robert Brunner is the Founder of Ammunition Group. Ammunition Group is a design studio dedicated to connecting entrepreneurs and expert designers and transforming ideas into successful products. They’ve worked with companies like Polaroid, Beats by Dre, and Square.

Prior to founding Ammunition Group in 2007, Robert was a partner at Pentagram, a Director of Industrial Design for Apple, and Co-founder of Lunar, a design consultancy firm. Robert’s work is featured in the permanent designs collections in the San Francisco and New York MoMA.

Podcast with Robert Brunner

I have a cachet of jokes I give and one is that risk is not a four-letter word. Everyone wants innovation, but it’s directly tied to risk because if you’re innovating, you’re doing something that hasn’t been done before, which is inherently risky. So I often say that the riskiest thing you can do is not take any risks. Because then you just are stagnant. – Robert Brunner

On this episode of the Think Like a Founder podcast, SNP’s Co-Founder & CEO, Maureen Taylor gets Robert’s thoughts on…

  1. The impact design has on our everyday experiences
  2. Creating a team-focused culture
  3. How starting a business is a process, not an event

Want to hear more from Robert? Check out his book Do You Matter? How Great Design Will Make People Love Your Company or visit Ammunition’s website.

Think Like A Founder is produced by SNP Communications in San Francisco, California. Visit the Think Like A Founder website to learn more about the podcast and curriculum or connect with Maureen Taylor on LinkedIn to continue the conversation there.

Series Producer: Róisín Hunt

Sound Design: Marc Ream 

Content and Scripting: Mike Sullivan and Jaselin Drown

Production Coordinator: Natasha Thomas

Thanks also to Selena Persiani-Shell, Jordan Bailey, Matt Johnson, Eli Shell, John Hughes, and Renn Vara.

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