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The art of selling is the ability to establish relationships that seek understanding, negotiate for mutual benefit, and solve problems with clarity. The goal is to create a dialogue versus a transaction. Our curriculum spans the concepts of effective sales strategy, conversation, and active listening to transform salespeople to trusted partners. Sales leaders can leverage our experience with challenging sales teams by implementing our core sales class or by customizing a curriculum that best fits their needs and culture.
DEVELOP A SALES PRESENCE
Learn the core skills to effectively communicate with your customer, simplify your offering, deliver with credibility, and facilitate a highly engaging experience.
BUILDING RELATIONSHIPS: TRUST AND EXPRESSING A POV
Create trust and partnership by solving problems and working effectively through different points of view. Earning the trust of your customer doesn’t come from actions alone.
CREATING POWERFUL SALES CONVERSATIONS
Discover the best ways to prepare for a sales meeting, encourage dialogue, uncover essential details, and handle objections while creating a real connection.
NEGOTIATING FOR A WIN-WIN
Incorporate the thoughtful preparation, structure, and tactics to ensure contentious negotiations result in a win-win outcome.
CONSTRUCTIVE TENSION AND HIGH IMPACT QUESTIONS
Create constructive tension in a way that establishes healthy intrigue and motivation to move forward. Get the customer thinking by asking questions that center around best practices, pain points, or driving for value.
CREATING COMPELLING STORIES: REFERENCES AND USE CASES
Bring your references and case studies to life so your customers see real-world value beyond statistics and facts.
SNP specializes in serving high performing leaders and teams. For 30 years, we’ve worked behind the scenes with Google, Facebook, Airbnb, SAP, Salesforce, Spotify, and others. We customize everything we do and proudly work with challenging leaders and the most skeptical teams. Our roots in Silicon Valley defines our approach and value. Despite all this, we still love what we do.
Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.
Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).
Enter SNP.
We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.
