On Season 4 Episode 1 of the Think Like A Founder podcast, Maureen Taylor interviews Lyndsay Rush and Allie LeFevere.
Lyndsay Rush and Allie LeFevere are the Co-Founders of Obedient Agency. Obedient is a humor branding and marketing agency that uses strategic fun to turn businesses into unforgettable brands. They seek to bring more levity, positivity, and personality into both marketing and the world.
Prior to founding Obedient, Allie and Lyndsay both ran their own businesses. Allie founded Shameless.ly, a strategy-packed hub to help businesses build compelling, risk-taking brands, and Lynsday ran a copywriting business, working for brands like Chick-fil-A, The Dallas Cowboys, and Argent.
We knew that it had to be something that would catch your eye and make you think they have a lot of guts. If they’re going to name themselves that it certainly can’t be what it sounds like. – Lyndsay Rush
The word obedient is very subversive. Especially as two women founders, we thought it was a really fun turn of phrase to say that we’re doing it opposite. – Allie LeFevere
- Asking “why not?” instead of “why?”
- Not playing a coward’s game
Think Like A Founder is produced by SNP Communications in San Francisco, California. Visit the Think Like A Founder website to learn more about the podcast and curriculum or connect with Maureen Taylor on LinkedIn to continue the conversation there.
Series Producer: Mike Sullivan
Sound Design: Marc Ream
Content and Scripting: Jaselin Drown
Production Coordinator: Natasha Thomas
Thanks also to Róisín Hunt, Selena Persiani-Shell, Jordan Bailey, Matt Johnson, Eli Shell, John Hughes, and Renn Vara.