What Cinderella Teams Can Teach Us About Leadership
Leadership Lessons From March Madness

No one expects a Cinderella run.

That’s the whole point, right? They’re the team that’s overlooked. Undervalued. The underdog who got lucky—or so it seems. The team that wasn’t supposed to make it far.

But is it really luck?

Or is it a mix of skill, discipline, and choosing to show up? At SNP, we’re betting on the latter. They’re the ones who keep their heads down, their eyes up, and their game sharp. It’s not just being in the right place at the right time—it’s about having the right mindsetevery time. To commit, to lead, to be excellent—it’s all a choice.

We’ve been talking a lot about this idea lately. So when we listened to A Martínez’s recent Morning Edition interview with Martenzie Johnson, breaking down March Madness and what makes a great “Cinderella team,” we couldn’t help but see the parallels to great leadership:.

Cinderella Teams vs. Great Leaders

NPRSNP
Star player that shines when the lights are brightestA leader who turns the halogen lights off themselves and onto the audience
You have to make 3-pointers—and play defenseYou need sharp skills and the presence to act in the moment
You have to reboundYou have to rebound

Turn the Halogen Lights Onto the Audience

Great leaders don’t hog the spotlight—they redirect it. They shine it on their teams, their stakeholders, their audience. That takes discipline.

Here’s the practical version: Ask yourself, Who is my audience, and what do they care about?

Then ask it again. And again. Let that question edit your slides, shape your delivery, and calm your nerves. Let it be your guide when you’re presenting, pitching, or giving tough feedback.

Leaders who ask that question regularly actually start connecting with their audience. 

Sharp Skills and Presence in the Moment

A Cinderella team sinks those three-point shots because they’ve practiced them—relentlessly. Not just when it’s easy—but under duress and stress. Over and over and over again. So when it’s game time, adrenaline’s pumping, and the stakes are high, they’re confident they can take the shot.

Leaders do the same.

They practice. They get on camera. They seek out feedback. They tighten up their eye contact, their volume, their gestures. They build muscle memory, so when it’s go-time, they’re ready.

Rebound. Rebound. Rebound.

It may be true that the higher you get within an organization, the less unfiltered truth you receive, even if you’ve made a mistake. You have to choose to seek out feedback, ask the hard questions, and encourage pushback. You have to find your blind spots.

The greats—on the court and in the conference room—don’t just recover. They get better. That’s why rebounding matters so much. Not just bouncing back—but learning forward. So get feedback. Handle pushback. Miss the shot, and take it again.

The Buzzer Beater

Cinderella stories aren’t just about surprise wins. They’re about grit. Choice. The discipline to do the work when no one’s watching.

That’s leadership.

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GMU Live

Hyatt tapped SNP to create a video promoting GMU Live — the onsite portion of General Manager University onboarding program. SNP traveled to Chicago for the shoot to coach the speakers on camera and capture compelling b-roll that highlighted the new general managers’ emotional, and educational journey into Hyatt.

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SNP produced an internal marketing video to help raise awareness and adoption of Hyatt’s new Glasswing application, which tracks real-time financial data, KPIs, and other core metrics for owners and operators. From conducting the interviews, to coaching the speakers on camera and editing the video, SNP owned the content creation at each step of production.

Back in 2013, Asana was still a young company and some of their managers were experiencing leadership roles for the first time. So they needed to learn how to be, well, leaders. Like how to be more influential, directive, confident, and how to deal with conflict. Because if they could flourish then Asana could start to scale even faster (and without so many growing pains).

Enter SNP.

We started with just one 1:1 coaching relationship. But the good word spread fast. Soon enough more people from Asana’s management team were seeking our unique third party perspective, skill-based approach, and communications expertise to build their personal brand, strengthen their careers, and achieve more. (And did we mention the coaching program was a perk that attracted new talent? We didn’t? Well…) Eight years later and Asana is still scaling. And we’re still by their side helping them do it.

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